Online Marketing Method Strategy – Social Media and Bookmarking Network Promotion

The perfect net marketing method plans are becoming much more reliant on social media and bookmarking promotions. Probably the most crucial aspect of any net marketing plan is deriving traffic to your excellent content material. Having all the knowledge within the world on a particular subject and spending a great deal of time crafting an excellent series of articles, does you no good for those who don’t have any eyeballs seeing it.

This is where social and bookmarking networks turn into beneficial and must be a main portion of any traffic blueprint for the on the internet endeavors. The perfect portion of this marketing method is that traffic that you just create is highly targeted. Individuals are looking for you out and it comes at small or no cost.

Social media in common will be the on-line equivalent of the old common face to face networking. In standard networking your primary purpose is to meet individuals who can give you opportunities to meet new individuals to expand your centers of influence. Through give and take you will be ready to impress others of one’s competence and information, although building a mutual relationship by providing worth.

On-line networking is no distinctive than any other sort of classic marketing apart from it really is carried out on a grander scale. Your universe of people today in a specific group is significantly larger. People who obtain your articles beneficial have a tendency to look forward to read you, together with recommend you to others simply because they perceive worth in what you’ve got to say.

Unlike a conventional marketing method your time isn’t restricted to just a handful of groups that you can come to be involved in. You’ll find literally thousands of various social networks with distinct variations of demographics that a single article or video will be broadcast to.

The very best strategic world wide web marketing plan must incorporate social and bookmarking promotion. Social networks are an awesome, free solution to get traffic to your on the net business or weblog. The cost you pay for this traffic is your time which can be rewarded greatly by people who spread your content material virally throughout the internet. Often those who are active inside the social network will check out their groups regularly inside the identical manor that a person offline will go to the corner coffee shop to see what is occurring within the neighborhood.

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The Online MLM Era – Social Media Guide

Social Media Marketing has been rocking the marketing industry by storm. More and more marketers use social media to gain more exposure and reach targeted audience on the internet. Of course elite MLM marketers are using it too in generating leads for their MLM business.

Below is the complete guide of Social Media Marketing in this Online MLM Era.

1. Create your own personal journal website or blog. What is blog? It is a type of website that generally focused on a certain topic and unlike static website, it is updated frequently with fresh content, Some called it weblog.

The benefits of blog in your MLM business.

  • Branding – personal branding is the bread and butter of Online MLM. Blog is a great tool in branding yourself.
  • Authority – I’m sure you will agree that most people want to join people they feel expert and authority in his/her field.
  • Targeted Prospects – Expect to hit a massive source of unending people who are interested in your business.

2. Set up your own Personal Facebook account. Facebook is the next popular website to Google according to alexa.com. And today Facebook is the number one social media platform on the internet. It has a Pay-Per-click section where you can advertise to More than 400 million active users worldwide. Facebook can be a big and effective tool that you can use in your MLM business. Another popular and free method of using Facebook in your MLM business is to create a Group or a Fan about MLM and invite people to join. Then provide a real and useful information into your fans and group member. The end results of this strategy is that people will become curious about you and your business too. I’m sure some of them will message you about your business. The idea here is to provide real information about MLM and the end result is they will be attractive to you because they already perceive you as an expert. People join people.

3. Set up your twitter account. Unlike Facebook, Twitter is the second most popular social media. Twitter can be use as instant traffic generation tool in your MLM blog. Many companies use twitter in announcing important updates and promos. Of course elite MLM marketers use it to connect with people who are interested in MLM.

4. Create you professional profile on Linked In. Linked In is the number one social media for professional and business people. The idea in using linked in is to create your own portfolio and list of websites. It can add some professionalism and authority in your web presence. Although Linked In is not that popular compare to Twitter and Facebook. Linked In is a great website in connecting with like minded individuals.

I’m sure by doing the above steps you are on your way in your social media mastery and of course success in your business in this Online MLM Era.

What to Look for in a Web Designer or Design Agency

Google for web designers or web design firms and you will get millions of results for companies all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc. Now if they were all so great, why are there so many crappy websites you may ask. Here are some qualifications that will help you to weed out the good web designers from the bad ones.

Great Portfolio

A great portfolio displays creativity, style variety and most importantly has examples of real client work and not just spec work from school. Ensure that the web designer’s overall style in their portfolio matches what you are looking for. Test out their previously launched websites to ensure that they are user-friendly, error-free, suitable for their target market and fast-loading.

A great portfolio always trumps design experience or education. Web designers with too much experience could be set in their ways and less open to new ideas or trends. And just because someone took a few classes for design does not mean that they have an eye for it. We have encountered many websites offering web design services with hideous websites.

Customer Service

No matter how stellar your designer or agency is, if they cannot respond to your calls or emails in a timely manner during business hours, they most likely cannot meet your deadline. This can mean death to your business if your project is time sensitive due to something like a product launch. Some freelance web designers are moonlighters meaning that they have full-time jobs and they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be around when your project goes awry forcing you to forfeit your deposit.

Required Skills

Whoever you select should be proficient with the web technologies your project requires. If you need Flash for an animated clip, ensure that your web developer is proficient in Flash Actionscripting 3.0. If you want to convert your website into a CMS, ensure that they are well versed in your chosen CMS and the web technologies that support it. Most open-source CMS’ are controlled by PHP. It is always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just mediocre in everything. Usually, you should be able to evaluate this based on their online portfolio.

Their Timeline Fits your Timeline

All projects have a deadline or some preferred time range in which you would like it to be completed. Inexperienced web designers often quote overly optimistic timelines. No matter how simple your website design or redesign is, it is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always laugh when a potential client emails me and estimates that their new website is very basic and should take no more than 2 days. It is much more professional to quote a longer timeline and deliver earlier than expected. However, if your web designer says it will take much longer than their competitors, they may be moonlighting.

Full-Service

Full-service is usually offered by design firms because it requires a team of developers, designers and marketing experts. Full-service means that they offer all-encompassing web solutions like SEO, ecommerce, branding, mobile compatibility and social media marketing all in one place. Rarely will you find a web designer who is an expert in all of these categories, which is why some companies hire design firms if they have the budget.

Communication Skills

Communication skills are just as important as design and programming skills because if your web designer communicates with bad grammar or spelling mistakes so will your website. Do they articulate issues well? Can they translate complicated technical jargon into laymen terms? You can easily evaluate their communication skills through your initial calls, emails and project proposal.

Marketing / SEO Experience

What good is your website if your target market cannot find it? Your web designer or design firm must understand how to promote it. If you found your web designer by via Google with industry-specific keywords then they must know something about SEO. Here are other simple SEO techniques your web designer should implement to build your web presence:

Generate fresh content relevant to your target market with a blog
Write a meta title and description tags
Include your keyword search terms in your headings and subheadings (H1 and H2 tags respectively)
Sprinkle your keyword search terms throughout your content
Create a sitemap for search engines to crawl
Add your website to online business directories
For more SEO strategies, refer to my blog post about Driving High Quality Web Traffic.

Customer References

Ask for client references and make a point about calling them. Ask their clients whether they were responsive, on time and within budget. Some web design firms look for work through freelance websites such as Guru where you can find reviews.

Social Media Presence

Social Media helps you respond to people talking about your brand and understand how they perceive your company. There are so many social media networks but the ones to monitor are Twitter, LinkedIn and Facebook. A good practice is to post a status update whenever you publish a blog post or new web content.

Cost / Budget

It is key to consider all of the above and then consider cost or budget if everything else falls into place. The cheapest quote is rarely the best.

Jeanette Kwok Web Design is a full-service design agency with clients in US, Canada and Europe that provides:

Website Design
Joomla Template Design
WordPress Blog Theme Design
Drupal Theme Design (new service)
Majento eCommerce Template Design (new service)
Search Engine Optimization (SEO)
Mobile Websites
Web Maintenance

We collaborate our in-house knowledge and experience with industry web experts such as copywriters, photographers, programmers, animators and other creative talent to clearly communicate your corporate message to your target market to help you achieve your business goals. We know our bandwidth so we only take on design projects if we can complete them within your timeline and budget. Unlike the blanket approach that large design firms adopt, we seek to understand your business to develop your online presence to meet all of your communication objectives so you crush the competition.